2:04 PM

Holy crap! The Economist is endorsing Kerry?

I suppose the Red Sox couldn’t win the World Series without bringing us a little closer to Ragnarok…

YOU might have thought that, three years after a devastating terrorist attack on American soil, a period which has featured two wars, radical political and economic legislation, and an adjustment to one of the biggest stockmarket crashes in history, the campaign for the presidency would be an especially elevated and notable affair. If so, you would be wrong. This year’s battle has been between two deeply flawed men: George Bush, who has been a radical, transforming president but who has never seemed truly up to the job, let alone his own ambitions for it; and John Kerry, who often seems to have made up his mind conclusively about something only once, and that was 30 years ago. But on November 2nd, Americans must make their choice, as must The Economist. It is far from an easy call, especially against the backdrop of a turbulent, dangerous world. But, on balance, our instinct is towards change rather than continuity: Mr Kerry, not Mr Bush.

Whenever we express a view of that sort, some readers are bound to protest that we, as a publication based in London, should not be poking our noses in other people’s politics. Translated, this invariably means that protesters disagree with our choice. It may also, however, reflect a lack of awareness about our readership. The Economist’s weekly sales in the United States are about 450,000 copies, which is three times our British sale and roughly 45% of our worldwide total. All those American readers will now be pondering how to vote, or indeed whether to. Thus, as at every presidential election since 1980, we hope it may be useful for us to say how we would think about our vote--if we had one.

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John Kerry says the war was a mistake, which is unfortunate if he is to be commander-in-chief of the soldiers charged with fighting it. But his plan for the next phase in Iraq is identical to Mr Bush’s, which speaks well of his judgment. He has been forthright about the need to win in Iraq, rather than simply to get out, and will stand a chance of making a fresh start in the Israel-Palestine conflict and (though with even greater difficulty) with Iran. After three necessarily tumultuous and transformative years, this is a time for consolidation, for discipline and for repairing America’s moral and practical authority. Furthermore, as Mr Bush has often said, there is a need in life for accountability. He has refused to impose it himself, and so voters should, in our view, impose it on him, given a viable alternative. John Kerry, for all the doubts about him, would be in a better position to carry on with America’s great tasks.